市场经理的英文怎么写_高级市场经理求职的英文简历模板

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personal data:
　　
　　name:

　　date of birth: july 1, 1964

　　sex: male

　　languages: english, mandarin and shanghainese

　　training:

　　mcdonald’s worldwide hamburger marketing university class xxix at mcdonald’s global at oak brook, chicago, u.s.a---marketing strategic

　　planning training session

　　1-month working & training experience at reebok china hq in hong kong

　　2-month working & training experience at lion nathan global in sydney, australia

　　2-month working & training experience at perfetti global in milan, italy

　　research training from gallup in china

　　advertising & media planning training from o & m and mind share in china

　　presentation skills training in china

　　international trade & finance training in china .

　　e-mail:

　　mobile:

　　educational background:

　　1986-1990: department of sociology, peking university
　　　　　 bachelor of law in sociology

　　professional experience:

　　XX- present: senior marketing manager, mcdonald’s ( china ) co., ltd.

　　position purpose

　　leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonald’s brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management

　　principal accountabilities

　　1 leadership

　　maintains and strengthens the mcdonald’s brand position in the market as of responsibility

　　actively participates with agencies, and top management in establishing and communicating business goals

　　leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

　　identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan

　　2 process management

　　maintains and strengthens the mcdonald’s brand position in the market and other areas of responsibility

　　leads the process for development, execution and evaluation of media plans

　　leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards

　　leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

　　leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. )

　　leads the process for managing media relations and crisis management

　　serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. )

　　leads the process to promote local store marketing as a resources

　　ensures the proper use of the mcdonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval

　　3 people

　　selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system

　　builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance

　　4 analysis

　　gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations

　　interprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research

　　offers advise and counsel to ensure that company financial resources are used effectively

　　XX-XX: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group

　　job summary & objectives

　　supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reebok’s business in eastern china.

　　to be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies

　　main duties

　　1. sales & distribution

　　formulate, implement and evaluate sales plan to achieve sales and gross profit targets

　　ensure optimum distribution coverage to accomplish both sales and brands objectives

　　maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment

　　monitor and control consistent pricing in the market

　　2. marketing planning & management

　　develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies

　　provide clear briefs to a&p team to develop effective a&p programs to deliver planned results

　　analyze competitors’ merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary

　　organize regular trade presentations to retailer to strengthen brand image and trade and product knowledge

　　3. staff development

　　recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the human resources department

　　develop effective market intelligence collection system and performance benchmark to enhance sales team’s productivity

　　XX-XX: brand manager-rheineck; category marketing manager-mainstream; category marketing manager- premium, lion nathan china

　　develop the long-term brand strategy for the china market

　　formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives

　　to work as the leader of the new product development project, and push the whole process running efficiently & achieving the objectives successfully

　　monitor a&p budget of brand marketing activities

　　to manage the whole team, and ensure the best teamwork and team members’ professional development

　　1998-XX: brand manager of alpenliebe, perfetti confectionery co., ltd shanghai

　　yearly planning of all the activities of the brand together with the marketing director, continuous sales monitoring of all the items in the different areas;
　
　　checking the market in the various provinces and keeping under control all the competitors activities

　　sales promotion & pr activities: planning, organizing and monitoring the sales promotion & pr activities, together with the local agencies and the sales managers. planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the marketing director about the results

　　advertising: proposing and planning the campaigns together with the marketing director; planning and monitoring together with the media department the execution of the advertising campaign. managing new tvc development. following the execution of the campaigns with all the media used. report to the marketing director about the results. execution of consumer researches when required to ensure the commercials the best results

　　packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing director

　　pos materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid

　　product development: together with the r & d department following the steps of new products development. conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products

　　trade marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the marketing director and national sales general manager about the results

　　responsible for the results of the assistant brand manager’s work and of her professional growth and achievements

　　1995-1998: marketing supervisor, shanghai kfc co, ltd

　　planned and implemented product development, kids promotion campaigns, and some pr events

　　planned and implemented marketing research programs, worked closely with gallup on

　　some important worldwide research projects

　　worked closely with o&m to initiate advertising campaigns, arranged media plans and　prepared literatures

　　joined the formulation of a&p

　　coordinated american independence day events

　　1990-1995: teaching assistant, shanghai university of science and technology

　　taught the course of international marketing

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